Reviews
AI tools and services for marketers
The tools I use in projects: what they do, what they cost at the time of the review, and where the limits are. Every review covers plans, marketing scenarios, and a comparison with the alternatives.
Articles on real estate marketing and systematic marketing are in the blog.
ChatGPT for marketers: features, plans, and working scenarios
ChatGPT is still the most general of the three assistants: research, a browser agent, images, voice, and connectors in one window. What it does, what it costs, what it lost in 2026, and where its limits are.
Read · 15 min
Gemini for marketers: features, plans, and working scenarios
Gemini is strongest where you need fresh data from search, images and video in one window, and a tie-in with Google Workspace. What it does, what it costs, and where its limits are.
Read · 10 min
Claude for marketers: what it does, what it costs, and where it fits
Claude covers the long text jobs: large documents, editing in a defined tone, structuring strategy. What it handles, what it costs, and where its limits are.
Read · 10 min
ElevenLabs review: AI voice generation for marketing – quality, cloning, and pricing
In most video pipelines the bottleneck is not the shoot or the edit – it is the voiceover. The talent is booked out, and re-recording one sentence costs a full session. ElevenLabs removes that constraint for utilitarian formats. Here is what it does, what it costs, and where a human voice is still mandatory.
Read · 11 min
Perplexity review: the AI search that answers with links to sources
Perplexity covers one job – gathering verifiable facts fast. Answers arrive with footnotes pointing to specific pages you can open and check. Here are the modes, the pricing, the limits, and the setups that work.
Read · 12 min
Gamma review: an AI presentation tool that takes you from outline to a solid proposal draft
Sales proposals, client reports, media plan defenses, project decks – a marketer builds slides every week, and most of that time goes into layout, not substance. Gamma cuts the path from outline to a decent draft down to 10–15 minutes. Here is what the service actually does, what it costs and where its limits are.
Read · 10 min
NotebookLM for marketers: a review of the AI that answers only from your documents
The main problem with AI and factual work is hallucinations. NotebookLM answers strictly from the sources you upload and shows where every fact came from. Here is how to turn it into the knowledge base of a marketing project.
Read · 9 min
n8n for marketers: a hands-on review of the automation and AI agent builder
n8n has become the default answer to the question of where to build automations and AI agents without a developer team. I review the tool through a marketer's eyes: what you can actually build, what it costs, and what learning curve to expect.
Read · 10 min
HeyGen review: AI avatar video generator – features, pricing, and who it is for
Video production with a film crew is the most expensive link in any content pipeline. HeyGen covers talking-head formats without a camera or a studio. I break down what the service actually does, where it fits in marketing, and where an avatar cannot replace a real shoot.
Read · 9 min
SceneNote review: a free video review and approval tool with timecoded comments
Notes like "cut the logo at 0:37" get lost in chat threads, the editor pieces them together from five conversations, and sign-off on a single video drags on for a week. SceneNote solves exactly this problem, free and with no registration for reviewers. Here is what the tool can do and where its boundaries are.
Read · 8 min
AI tools for marketers: how to build a working stack and get out of prompt chaos
In most teams AI means chaos: everyone has their own ChatGPT, their own prompts, and zero combined effect. How to move from playing with AI to a system that saves days of work.
Read · 5 min
AI agents in marketing: what they are, how they differ from chatbots, and how to deploy one
"AI agent" is the most overused term of the year. A no-hype breakdown: what an agent can actually do, where it already replaces a human operator in marketing, and how to launch your first agent in a month.
Read · 6 min